Challenge

Build JLL’s thought leadership and position the company as a trusted expert and strategic advisor delivering comprehensive services across the real estate sector. 

Strategy

Development and execution of regular, data‑driven communications centered on quarterly market reports covering living, office, industrial, retail and capital markets. 

End‑to‑end management of corporate and sustainability communications, including strategic advisory, storytelling and the creation of high‑impact communication materials. 

Comprehensive media relations across all core business areas, with a strong focus on expert commentary and insight‑led positioning. 

Strategic positioning of JLL Poland board members and senior experts in leading national business, financial and industry media. 

Ongoing support for quarterly press breakfasts, special events and targeted media engagements. 

Outcome

Successfully established JLL as a leading thought leader in the Polish real estate market, with expert insights regularly featured in top‑tier business media. 

In 2024 and 2025, JLL became the most quoted and most frequently mentioned company among real estate competitors in the media. 

JLL experts emerged as the number one source for Poland’s leading journalists seeking reliable data, market intelligence and authoritative commentary, reinforcing the firm’s position as a trusted voice in the sector.