Challenge

Build Naval Group’s profile and reputation in Poland among policymakers and the media, strengthening its positioning in advance of participation in the ORKA programme tender to supply the Polish Navy with new conventional submarines. 

Strategy

Development of a comprehensive communications strategy encompassing media relations and stakeholder engagement across government, defense and business audiences. 

Ongoing monitoring and analysis of the competitive, political and regulatory landscape, providing insight to inform positioning and messaging. 

Detailed mapping of key stakeholders, including government officials, military leadership and industry influencers. 

Proactive relationship‑building with leading Polish defense and security journalists, positioning Naval Group as a credible and informed industry player. 

Outcome

Achieved a visible increase in quality media coverage presenting Naval Group and its ORKA programme offering in a positive or neutral context. 

Secured high‑profile interviews with company representatives in leading national general‑interest, trade and defence media. 

Strengthened Naval Group’s recognition among key media and stakeholder audiences as a serious, credible contender in the ORKA programme.