Challenge

Strengthen Spotify’s position as a brand actively supporting the development of the Polish music industry and local artists, while building strong expert visibility for Spotify representatives in the media. A key objective was also effective reputation management, ensuring fast, accurate and credible responses to misinformation and potential crisis situations. 

Strategy

Coordination of relationships with media, influencers and partners to amplify Spotify’s presence and credibility. 

Strategic positioning of Spotify experts and spokespeople as authoritative voices on the music industry, culture and streaming. 

Support for the communication of key brand initiatives, including Wrapped, RADAR Poland and EQUAL DAY, ensuring strong narrative consistency and cultural relevance. 

Ongoing issue and crisis management, with rapid response protocols to counter misinformation and mitigate reputational risk across traditional, digital and social media channels. 

Outcome

Achieved strong, high‑quality visibility for Spotify across traditional, online and social media platforms. 

Effectively limited the spread of misinformation through proactive monitoring and swift, accurate media engagement. 

Strengthened Spotify’s position as a credible and long‑term supporter of the Polish music industry, successfully reaching key target audiences. 

Built a sustainable, positive brand image anchored in cultural relevance, industry expertise and trust.